The investment comes at a time when news about horrific factory farming conditions and health risks associated with meat consumption continues to steer shoppers away from the meat aisle. Major food distributors like Walmart are being nudged to cut back on the amount of animal protein they sell, and certain forecasts predict that soy, peas, rice and other alternative sources could make up a third of the total protein market by 2050.
“I am not surprised of Tyson investing in meat alternatives. With a growing awareness of factory farming and conventional processed meats, the public is craving something different,” says functional medicine expert, Dr. William Cole.
To read why Dr. Joel Kahn agrees, head to: MindBodyGreen.com